QuartaParete.it — the line between stage and audience

quartaparete.it

Quarta parete is the fourth wall, standard vocabulary in Italian theatre, film and criticism. That makes it a name rather than a slogan for a production house, a theatre company, a creative agency, a festival or a review magazine. It carries a ready-made idea — breaking it — and that is the kind of idea a brand can be built on. The phrase is fixed in the language; the domain is not being re-minted.